2024년 12월 8일 일요일
Yuseong Hot Springs in Daejeon: The Timeless Allure of Hot Spring Water Amidst Change
2024년 12월 5일 목요일
The Experience of Yuseong Hot Springs Foot Bath
The History and Development of Yuseong Hot Springs
YuoN(유온) Discover the Perfect Blend of Work and Leisure at Yuseong Hot Springs
2024년 10월 23일 수요일
A Western-Style Press talk at Yuseong Hot Springs
Showcasing Yuseong Hot Springs to Journalists: A New Era Begins
On October 22, a press talk was held to announce the launch of Yuseong Hot Springs' new brand, 'YUON.' Hosted by the public relations firm WalkintoKorea, the event took place in front of the Yuseong Hot Springs brand popup store. Media outlets such as Good Morning Chungcheong, Joongdo Ilbo, Break News, Weekly Hyundai, and Korea Welfare News attended the gathering.
The press talk at the Yuseong Hot Springs brand popup store featured discussions on the 'Yuseong Hot Springs District Tourism Hub Creation Project' and the new brand 'YUON,' along with its new mascot, 'YUONI.' Taehyung Lee from WingWing and Youngho Lee from Josely led the presentations, explaining the project and the new brand's identity.
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"The goal is to create content that appeals not only to those familiar with Yuseong but also to younger generations. We aim to integrate various local governance efforts rather than interpreting this project solely within the scope of our tasks," said Taehyung Lee, emphasizing the project's inclusivity from long-time Yuseong patrons to younger visitors unfamiliar with hot springs.
"The unique aspect of Yuseong Hot Springs is its urban setting, unlike other resorts. Residents of the city naturally seek out the hot springs, and we focused on branding this lifestyle," said Youngho Lee of Josely, highlighting the urban hot spring lifestyle as a distinctive feature.
As traditional hot spring tourism lost its appeal, Yuseong Hot Springs District's centrality wavered. However, the new brand development and the upcoming Yuseong Hot Springs Cultural Experience Center construction signify ongoing transformation. Deahoon Kang, CEO of WalkintoKorea, stressed, "Repositioning the declining Yuseong Hot Springs District with the new brand is essential to attract younger and global tourists," underscoring the importance of subsequent branding and marketing efforts.
This revitalized branding aims to breathe new life into the once-thriving Yuseong Hot Springs, making it a contemporary destination for both local and international visitors.
2024년 10월 21일 월요일
Yuseong Hot Spring Travel Week: Reigniting the Charm of Yuseong
Experience the Unique Blend of Hot Springs, Night, and Yoga
From November 11 to 27, Daejeon's Yuseong District is hosting Yuseong Hot Spring Travel Week, an initiative aimed at reviving the area's former glory and enhancing its appeal as a must-visit destination under the new brand 'YUON.'
This travel week is designed to rediscover the unique charm of Yuseong Hot Springs and boost the local economy. Visitors can enjoy a variety of benefits and events, including accommodation subsidies, the Yuseong Hot Springs Vitality UP cultural content, and fair tourism programs, offering a unique and memorable experience.
Notably, a popup store promoting the new 'YUON' brand has been set up. In front of the store, yoga classes are being held, combining the healing experiences of hot springs and yoga, which have become quite popular.
2024년 10월 14일 월요일
Focusing on the new brand 'YUON' of the Yuseong Hot Spring District.
In an effort to boost its image and global visibility, Yuseong District Office, together with WingWing, organized an image-making tour for foreigners on October 12, 2024
The tour embraced the 'Bleisure' concept—a mix of business and leisure—highlighting Yuseong as the ideal destination to combine work with relaxation. Renowned for its various conference facilities and hotels offering hot spring relaxation, Yuseong Hot Spring District is gaining traction as a prime location to blend business and leisure.
Participants included young adults from the UK, Germany, Belgium, Indonesia, Colombia, and the Philippines, along with Filipino women accompanied by young children, all guided by Walkintokorea.

The event began with a conference at the Intercity Hotel in Yuseong, followed by relaxation at Gyerong Spatel, reminiscent of Central Park in New York, and concluded with a hot spring bath experience at Gyeonghajang and leisure activities by the Gapcheon River. With motels and public baths using hot spring water, Yuseong Hot Spring District offers a variety of choices.
Michael Koenig from Germany expressed his amazement, saying, "It's incredible to find a beautiful place with hot springs and a flowing river, along with business-friendly hotels and amenities." Kevin Park, a reporter from Open Policy News, added, "The Yuseong Hot Spring area is a great spot to spend leisure time after work, with various tourist attractions and leisure activities nearby."
WingWing's Lee Yeoul commented, "Yuseong Hot Spring District is the perfect place for business visitors to relax and recharge. We've set up a popup store to promote this." The popup store will be open from October 11 to 27 during the Yuseong Hot Spring Travel Week. Yuseong District plans to continue promoting tourism through various programs and events.
In the heart of Yuseong, where business meets leisure, a unique sanctuary thrives for visitors from around the globe.
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