Revitalizing Yuseong Hot Springs: A Bleisure Destination

Yuseong District Office, WingWing, and WalkintoKorea Host Influencer Event to Promote Business and Leisure Integration

To promote the concept of “Bleisure” (a blend of business and leisure) and revitalize the Yuseong Hot Springs district, Yuseong District Office, WingWing, and WalkintoKorea jointly hosted a special event on September 24, 2024. This event aimed to showcase how Yuseong Hot Springs can be an ideal destination for both work and relaxation.

The promotional event took place from 4:00 PM to 7:00 PM at the Gyeryong Spatel and the Yuseong Foot Bath area, inviting both international and local influencers.

The purpose of this event was to rebrand the Yuseong Hot Springs district as a premier “Bleisure” destination. By showcasing the unique blend of business and relaxation activities, the organizers aimed to attract both domestic and international visitors.

The event featured various activities to highlight the “Bleisure” concept:

• At Gyeryong Spatel, influencers were seen working on laptops in different settings such as benches and gardens. Some were depicted having meetings, while others were working in more relaxed postures, like lying in hammocks.
• At the Yuseong Foot Bath, participants were shown working on laptops while enjoying a foot bath, and even holding meetings in this unique setting.
• Additional activities included enjoying drinks at local cafes and taking leisurely walks around the hot springs area.

This event successfully demonstrated how Yuseong Hot Springs can be a perfect spot for combining business and leisure, making it an attractive destination for both work and relaxation.