A New Turning Point for the Yuseong Hot Springs District Revitalization

Yuseong District Launches 'Yuon' Brand and Tourism Hub Project to Attract Young Foreign Tourists The Yuseong Hot Springs District has faced serious challenges in recent years due to the decline of hot spring tourism and the deterioration of local businesses. The closure of the Libera Hotel and the Adria Hotel served as a warning sign for the decline of hot spring tourism in Yuseong. As a result, the number of hot spring users in the Daejeon area plummeted from 8 million in 1997 to just 1.24 million in 2021, significantly impacting the local economy. In response to this situation, Yuseong District has collaborated with local management company 'Wingwing', branding agency 'Josri', and marketing firm 'Work in Korea' to implement a revitalization project for the hot springs district in 2024.

The core of this initiative is the 'Yuseong Hot Springs District Tourism Hub Project', which began in 2020 and aims to invest 26 billion won by 2026 to develop tourism content and build related infrastructure. As part of this effort, a hot spring experience center will be established in the Hot Spring Cultural Park, allowing visitors to enjoy a variety of hot spring tourism services.

Through this project, Yuseong District has launched a new brand called 'Yuon' to attract young foreign tourists with various marketing strategies. They are offering appealing experiences to visitors through initiatives such as utilizing foreign tourists for image-making and hosting various experiential events, including yoga in the city. Yuseong District Mayor Jeong Yong-rae stated, "The Yuseong Hot Springs District Tourism Hub Project aims to attract tourists through diverse hot spring tourism content, and we will do our best to ensure that the hot springs district becomes a year-round tourist destination with attractions available at any time."

As these efforts unfold, attention is focused on whether they will successfully attract tourists and revitalize the local economy, with hopes for the successful rejuvenation of the Yuseong Hot Springs District.